38 TikTok-Viral Beauty Products That Will Outlive the Ban (2025)

Table of Contents
1. M.A.C. Squirt Plumping Gloss Stick Squirt Lip Plumping Gloss Stick 2. BIODANCE Hydro Cera-nol Real Deep Mask Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask 3. Rhode Pocket Blush pocket blush in juice box 4. Clinique Black Honey Lipstick Almost Lipstick in Black Honey 5. Tower 28 SOS Daily Rescue Facial Spray Beauty SOS Spray 6. K18 Leave-In Molecular Hair Mask Leave-in Molecular Repair Hair Mask 7. Kitsch Satin Heatless Curling Set Satin Heatless Curling Set 8. Milk Makeup Cooling Water Jelly Tint Cooling Water Jelly Tint 9. Drunk Elephant D-Bronzi Drops D Bronzi Drops 10. e.l.f. Glossy Lip Stains Glossy Lip Stain 11. Rare Beauty Soft Pinch Liquid Blush Soft Pinch Liquid Blush 12. Etude House SoonJung 2x Barrier Intensive Cream Soonjung 2x Barrier Intense Cream Set 13. Kopari Beauty Coconut Lip Glossy Coconut Lip Glossy 14. Revlon Oil-Absorbing Roller Face Roller 15. Glow Recipe Watermelon Products Watermelon Glow Niacinamide Dew Drops Serum 16. Kiss Bare But Better Press-On Nails Bare But Better TruNude Fake 17. Dyson Airwrap Air Wrap 18. COSRX Snail Mucin 96% Power Repairing Essence Advanced Snail 96 Mucin Power Essence 19. Peter Thomas Roth's Instant FirmX Temporary Eye Tightener Instant FIRMx® Eye Temporary Eye Tightener 20. Paula's Choice 2% BHA Liquid Exfoliant Skin Perfecting 2% BHA Liquid Exfoliant 21. CeraVe Renewing SA Cleanser Renewing SA Cleanser 22. First Aid Beauty KP Bump Eraser Body Scrub Exfoliant KP Bump Eraser Body Scrub Exfoliant for Keratosis Pilaris with 10% AHA 2 oz. 23. e.l.f. Cosmetics Poreless Putty Primer e.l.f. Poreless Putty Primer 24. Sungbo Cleamy Exfoliating Towel Genuine Korean Exfoliating Bath Washcloth 25. Tower28 ShineOn Jelly Lip Gloss ShineOn Hydrating Non-Sticky Lip Gloss 27. Eucerin Daily Hydration Body Cream with SPF 30 Eucerin Daily Hydration Body Cream with SPF 30 28. Maybelline Sky High Waterproof Mascara Maybelline Lash Sensational Sky High Washable Mascara Makeup 29. Petroleum Jelly Pure Petroleum Jelly Original 100ml 30. eos Shave Cream Shea Better Sensitive Skin Shave Cream 32. Revlon One-Step Hair Dryer & Volumizer Hot Air Brush REVLON One-Step Hair Dryer And Volumizer Hot Air Brush 33. Anastasia Beverly Hills Brow Freeze Styling Wax Brow Freeze® Extreme Hold Laminated-Look Sculpting Eyebrow Wax 34. Dior Lip Oil Lip Glow Oil 35. Eva.Nyc Kween Silver Glitter Spray Kweeen Silver Glitter Spray 36. Tree Hut Sugar Scrubs Tropic Glow Firming Sugar Scrub 37. Gisou Honey Infused Hair Oil Honey Infused Hydrating Lip Oil 38. Charlotte Tilbury Beauty Highlighter Wand Beauty Highlighter Wand

If you've ever spent endless hours scrolling through TikTok makeup trends and videos — we can relate. By now, TikTok has convinced even the strongest of us to buy a slew of new beauty products. No matter what side of the platform you are on, there's always a handful of products bound to pop up on your FYP with glowing reviews from fellow users. The best part? They are always extremely practical and oftentimes budget-friendly — whether it's new launches or classic slugging favorites.

As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations. From Clinique’s Black Honey lipstick to Milk’s Jelly Tints, the honest reviews from everyday people convince us that these products are actually worth it — and they normally are!

In the past few years, TikTok has made upgrading our beauty routines possible without breaking the bank. Whether it's Billie Eilish's eyeliner or an editor-approved pick, there is something getting shared on TikTok that will solve your current hair, makeup, or skin needs. Starting from $6 and mostly under $50, we've rounded up all the TikTok beauty products that have taken over the app (and our vanities) below, just in case we are bidding farewell to the app for good.

1. M.A.C. Squirt Plumping Gloss Stick

Odds are if you were on #BeautyTok at any point in 2023, you spotted one of your favorite influencers putting the retro M.A.C. gloss sticks to the test. While they initially went viral for their odd colors (seriously, lime green, violet and neon orange are all options in this collection), people quickly fell in love with this lippie’s instant plumping effect.

MAC Cosmetics

Squirt Lip Plumping Gloss Stick

2. BIODANCE Hydro Cera-nol Real Deep Mask

According to Tiktok, dry, flaky skin is no match for these overnight hydrogel face masks. Nourishing and moisturizing, reviewers say this mask leaves their skin glowy and smooth, even after just three hours of wear.

BIODANCE

Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask

3. Rhode Pocket Blush

2024 was the year of blush, and we’d argue that Rhode’s highly-pigmented pocket blush was at the forefront of the trend.

rhode

pocket blush in juice box

4. Clinique Black Honey Lipstick

Clinique’s Black Honey lipstick has been a #BeautyTok staple for years. Best known as the lipstick Liv Tyler wore as Arwen in the Lord of the Rings franchise, it’s no surprise that videos of the popular color have gone mega-viral. We’re talking over 1.5 million likes on a single video of the lipstick alone.

Clinique

Almost Lipstick in Black Honey

5. Tower 28 SOS Daily Rescue Facial Spray

There’s a reason @lipsticklesbians and @teawithmd swear by this viral facial spray. Made with hypochlorous acid, it’s best to use this spray after working out or when your skin is in need of some major TLC. Not only does it help reduce redness, but it can help prevent breakouts and be used as a replacement for toner to keep your skin looking clear and smooth.

Tower 28 Beauty

Beauty SOS Spray

6. K18 Leave-In Molecular Hair Mask

Curly hair girlies have united together over their love of this divine hair mask. Not only does it help repair dry and damaged hair, but it’s also super moisturizing and helps revive near-lifeless curls in an instant. It’s like magic in a 0.5 fl oz bottle.

K18

Leave-in Molecular Repair Hair Mask

7. Kitsch Satin Heatless Curling Set

Heatless curls have been a #BeautyTok trend since 2020, and this set from Kitsch is one of the most beloved on the app. For less than $20, you can easily put these in overnight and wake up with the softest, prettiest curls sans heat. Plus, the satin covering helps prevent frizz and reduces damage.

Kitsch

Satin Heatless Curling Set

8. Milk Makeup Cooling Water Jelly Tint

The Milk Makeup Cooling Water Jelly Tints went viral in early 2024 with fans including @glamzilla and @oliviajade, plus Sabrina Carpenter herself. Unlike other blushes that have gone viral on the app, this long-lasting stain works double duty, able to be used on your cheeks and lips.

9. Drunk Elephant D-Bronzi Drops

These anti-pollution sunshine drops went so viral in late 2023 and early 2024 that you could hardly find them anywhere. These are one of our personal favorite beauty products, instantly adding a subtle glow to your skin. It can easily be worn with a little moisturizer or mixed into your foundation for an instant boost of sun-like warmth.

Drunk Elephant

D Bronzi Drops

10. e.l.f. Glossy Lip Stains

If you’re a fan of low-effort makeup, TikTok has the perfect lip product for you. Lip glosses and lipsticks can require careful application and setting, which can be a hassle if you’re on the go. But, TikTok users have taken to the app to share their alternative, e.l.f. Glossy Lip Stain. The beauty gurus say all you have to do is apply and blot for long-lasting coverage, so you won't have to reapply throughout the day.

e.l.f. Cosmetics

Glossy Lip Stain

11. Rare Beauty Soft Pinch Liquid Blush

Selena Gomez really delivered when she created Rare Beauty, especially the liquid blushes. A little goes a long way with this product, and it will blend seamlessly into your skin. It also comes in two beautiful finishes, radiant and matte. We stan!

Rare Beauty by Selena Gomez

Soft Pinch Liquid Blush

12. Etude House SoonJung 2x Barrier Intensive Cream

You can't be on SkinTok without hearing how to keep your skin barrier happy. The one product that always pops up is SoonJung's 2x Barrier Intensive Cream. With its hypoallergenic and fragrance-free formula, it's the ideal moisturizer to hydrate sensitive skin.

Etude House

Soonjung 2x Barrier Intense Cream Set

13. Kopari Beauty Coconut Lip Glossy

Give it up for Billie Eilish for sharing with the whole internet the $13 lipgloss that's taken TikTok by storm.

Kopari Beauty

Coconut Lip Glossy

14. Revlon Oil-Absorbing Roller

Does your T-zone always get shiny but you don't want to ruin your makeup? If your answer is yes, then say goodbye to buying blotting paper in bulk because this oil-absorbing roller from Revlon is here to change your life. Without ruining your makeup, this innovative tool absorbs all the excess oil from your skin — and prevents you from looking like a glazed donut!

Revlon

Face Roller

15. Glow Recipe Watermelon Products

Get ready to get your dew on because TikTok just made not one but two of Glow Recipe's all-time favorite watermelon products sell out. The products in question are the Watermelon Glow PHA + BHA Pore-Tight Toner and the Watermelon Glow Niacinamide Dew Drops and together, they are a dewy dream. We know it all thanks to TikTok beauty gurus like @mikaylanogueira and @glamzillaxo, who gave them their seal of approval.

Glow Recipe

Watermelon Glow Niacinamide Dew Drops Serum

16. Kiss Bare But Better Press-On Nails

The Kiss Bare But Better press-on nails will give you the look and feel of stepping out of a nail salon with a fresh manicure, but in less time and with a much smaller bill. They come in three different lengths and four neutral shades for a subtle yet chic aesthetic. The application is also pretty straightforward. Just file, apply some glue, and press down at an angle — another tip we learned from TikTok.

KISS

Bare But Better TruNude Fake

17. Dyson Airwrap

While the Revlon One-Step Hair Dryer & Volumizer Hot Air Brush is still a fave on the app, Dyson's Airwrap is currently taking the top spot when it comes to devices that can give your hair the volume and bounce you want with minimal effort.

18. COSRX Snail Mucin 96% Power Repairing Essence

Dewy skin enthusiasts know that this is a holy grail product. Why? Well, snail mucin has a slew of beneficial antioxidant properties that help with skin irritation and can repair the skin barrier.

COSRX

Advanced Snail 96 Mucin Power Essence

19. Peter Thomas Roth's Instant FirmX Temporary Eye Tightener

It’s been a while since the whole of TikTok flocked to one specific product, but user @trinidad1967 has officially changed that. A while back, Trinidad posted a video using Peter Thomas Roth's Instant FirmX Temporary Eye Tightener and showing its quasi-instant (and amazing) results in real-time, which has understandably caught the app’s attention. Trinidad’s video accumulated more than 24 million views in five days.

Peter Thomas Roth

Instant FIRMx® Eye Temporary Eye Tightener

20. Paula's Choice 2% BHA Liquid Exfoliant

Paula's Choice's international bestseller is also a TikTok fave. TikTok beauty influencers such as @whatsonvisface and @skincarebyhyram constantly rave about this product and about Paula's Choice as a whole. If you have oily or acne-prone skin, make sure you add this to your routine up to two or three times a week (start off slow and build up your tolerance!) to see a difference in appearance and texture.

Paula's Choice

Skin Perfecting 2% BHA Liquid Exfoliant

21. CeraVe Renewing SA Cleanser

No matter how often you refresh your FYP, there's no escaping CeraVe. The affordable, drugstore skin-care brand has been making rounds on TikTok because, well, it works. CeraVe has been around since 2005 but its path to becoming viral is partly thanks to Hyram, the YouTube and TikTok sensation deconstructing skin-care products and their ingredients and showing followers the correct way to apply them. Whether your acne-prone skin needs a bit of TLC or your dry skin needs a moisturizer that won't disappoint, CeraVe's got you covered.

CeraVe

Renewing SA Cleanser

22. First Aid Beauty KP Bump Eraser Body Scrub Exfoliant

Whether you use this exfoliant on your legs after shaving or the back of your arms, you have to be patient to see results. But trust us, you will see them. Not only is this product TikTok-approved, but it also has five full stars in Sephora and was one of Teen Vogue's Acne Award winners.

First Aid Beauty

KP Bump Eraser Body Scrub Exfoliant for Keratosis Pilaris with 10% AHA 2 oz.

23. e.l.f. Cosmetics Poreless Putty Primer

This primer from e.l.f caught our eyes as soon as one TikTok user revealed it's similar to Tatcha's Silk Canvas Primer. You mean we can get the same smooth, poreless effect for half the price? Count us in.

e.l.f. Poreless Putty Primer

24. Sungbo Cleamy Exfoliating Towel

Here's to another viral exfoliating product but this one isn't reserved to the face. Facecloths and exfoliating towels are making rounds on the app because they also serve to exfoliate the body. Before you jump on the bandwagon, though, make sure you read what experts have to say about the trend.

Sungbo Cleamy

Genuine Korean Exfoliating Bath Washcloth

25. Tower28 ShineOn Jelly Lip Gloss

Move over Ulta Juice Infused Lip Oil; there's another viral lipgloss on the app. Enter: Tower28's ShineOn Jelly Lip Gloss. We're particularly excited about this beauty product going viral because this lip gloss has been one of our favorites. Every shade is universal, and the formula is amazing. So, yes, you do need it.

ShineOn Hydrating Non-Sticky Lip Gloss

27. Eucerin Daily Hydration Body Cream with SPF 30

If you're still not wearing SPF on a daily basis, this viral drugstore cream will hopefully change that. Not only is it only $8 for an 8 oz. tube, which means you'll have more than enough for the beginning of spring, but its formula also doesn't leave a white cast. So you have no excuses!

Eucerin Daily Hydration Body Cream with SPF 30

28. Maybelline Sky High Waterproof Mascara

Say hello to another affordable drugstore beauty product you need to add to your makeup routine if you want long and luscious lashes.

Maybelline Lash Sensational Sky High Washable Mascara Makeup

29. Petroleum Jelly

Are you on “slugging” and “moisture sandwich” TikTok? If you're not, we're here to put you in because a viral hack where all you need is petroleum jelly is always worth a try. If you have doubts or concerns, take a look at @charlotteparler's TikToks on how to slug the correct way.

Vaseline

Pure Petroleum Jelly Original 100ml

30. eos Shave Cream

Shaving your pubic area safely has always been a top concern – nobody wants to cut themselves, get unwanted razor bumps, or ingrown hairs. Luckily, TikTok seems to have found the holy grail of shaving creams to avoid all the above. (Not to mention the shaving technique to accompany it.) However, do note that some of these shaving creams are scented and if you have sensitive skin, you might want to avoid those ones.

eos

Shea Better Sensitive Skin Shave Cream

32. Revlon One-Step Hair Dryer & Volumizer Hot Air Brush

By now, you would've noticed TikTok users love a product that makes your life easier. Whether it's cleaning your beauty blenders or leaving your face feeling brand new, leave it to them to find that item you didn't know you needed in your life. This time around, it isn't something you put on your face but something that leaves your hair looking like it was done by a professional. Best part? It's affordable and available at plenty of stores. Give it up for Revlon's One-Step Hair Dryer & Volumizer Hot Air Brush.

REVLON One-Step Hair Dryer And Volumizer Hot Air Brush

33. Anastasia Beverly Hills Brow Freeze Styling Wax

If you've been contemplating getting a brow lamination, you can first test out the feathered brow look by using a styling wax — specifically the ABH brow freeze product. This customizable brow styling wax works to lift, tame, and sculpt each eyebrow hair into place, helping you get a beautiful feathered look every time.

Anastasia Beverly Hills

Brow Freeze® Extreme Hold Laminated-Look Sculpting Eyebrow Wax

34. Dior Lip Oil

Looking to create a super shiny, juicy pout? Reach for Dior's lip glow oil. This award-winning product is favored by thousands of TikTok reviewers and is truly worth every penny! It has a non-greasy and rich texture that combines the shine of a mirror and intense lip care. It also has a unique color revived technology that reacts directly to the moisture level of your lips for a custom color.

DIOR

Lip Glow Oil

35. Eva.Nyc Kween Silver Glitter Spray

This glitter spray is constantly sold out because fans just can't get enough of it. It's a shimmery glitter spray designed for the hair and body, and it truly will make you shine like a pretty disco ball. Even better? The formula is non-sticky, and it includes argan oil and plant protein, which both work to hydrate the hair and skin. It's also safe to use on all hair types (color-treated, keratin, and Brazilian).

Eva Nyc

Kweeen Silver Glitter Spray

36. Tree Hut Sugar Scrubs

Many have become obsessed with the Tree Hut Sugar Scrubs on TikTok, including us! Starting at just $7, you can choose from a variety of yummy scents like Moroccan rose, eucalyptus blossom, and coconut lime). Each body scrub works to exfoliate dull, dry skin while moisturizing and adding a natural glow.

Tree Hut

Tropic Glow Firming Sugar Scrub

37. Gisou Honey Infused Hair Oil

Co-founded by style and beauty influencer Negin Mirsalehi, Gisou is a hair oil with honey straight from her family's very own bee garden. While a plethora of Gisou products have gone viral in GRWM, beauty routine, aesthetic, and meme videos, the hair oil is the brand's first product that started it all.

Gisou

Honey Infused Hydrating Lip Oil

38. Charlotte Tilbury Beauty Highlighter Wand

This highlighter wand has charmed some of the biggest beauty influencers on TikTok, making it go viral a number of times. With a unique shape, a cute puff applicator and picturesque packaging, this is one of TikTok's most coveted items.

Charlotte Tilbury

Beauty Highlighter Wand

38 TikTok-Viral Beauty Products That Will Outlive the Ban (2025)
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